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Client Work

Real Projects.
Real Results.

A look inside how we've used AI, automation, and product thinking to build scalable systems for a growing US-based company.

Daria US · Florida, USA
Salsam Consulting · Germany
Simple Vacation Homes · Florida, USA
7 Projects · 2023–2025
Daria US · Mobile App

Community Social App
Built from the Ground Up

Daria US needed a private mobile platform for their European clients investing in Florida real estate — a place to connect, get news, discover events, and feel part of a community. We managed the full lifecycle from concept to live product across 5 major releases.

Mobile App Product Management Community Platform
01
268
Active Users
5
Major Releases
14
Community Groups
AI-Powered
Low Dev Cost
📱

What We Built

  • User profiles with professional bios and photos
  • Private and group messaging between members
  • Curated news feed with Daria-published articles
  • Community groups by interest and location
  • Event calendar with booking integration
  • Recommendations engine for local services
  • Admin panel for content and user management
  • Push notifications for news and activity
🗓

Release Timeline

Release 1 · Mar 2024
Profiles, messaging, friend search, news feed, notifications
Release 2 · May 2024
Videos, multiple photos, group chats, admin panel v1
Release 3 · Jul 2024
Recommendations, support system, community management
Release 4 · Sep 2024
Event calendar, booking, home panel, translations
Release 5 · Nov 2024
News rework, AWS optimisation, "Who's near me?" feature
Daria US · AI Automation

100+ Websites & Pitch Decks
Built with AI

Every Daria US client setting up a business in Florida needed a professional website for their LLC and a compelling pitch deck to secure bank funding. We designed an AI-powered workflow that turned what would have taken months into a scalable, repeatable system.

AI Automation Web Development 100+ Deliverables
02
100+
Websites Delivered
100+
Pitch Decks Created
~95%
Time Saved vs Manual
AI-First
Fully Scalable Workflow
🌐

AI Website Builder

We built an AI-powered pipeline using Hostinger's Website Builder, pulling client data directly from HubSpot CRM — company name, profession, branding — and generating a complete, branded website for each LLC in minutes. Domains were connected automatically via IONOS.

📊

Bank Pitch Decks

Each Daria US client needed a professional pitch deck to present to US banks when applying for business funding. Using AI, we created personalised, compelling presentations tailored to each client's background and business plan — at scale, without sacrificing quality.

The Impact

  • Went from days per client to minutes per client
  • Consistent professional quality across all 100+ sites
  • Integrated directly into existing CRM workflow
  • Clients arrived in the US with website and pitch deck ready
  • Fully repeatable — new clients onboarded instantly
Daria US · Fintech Platform

Credit Builder: Plaid-Powered
Financial Transparency

European investors moving to Florida had no visibility into their US credit situation. We built a secure, custom financial dashboard — powered by Plaid — giving every client a real-time view of their US bank accounts, credit score breakdown, transactions, and credit cards in one place.

Fintech Plaid Integration Credit Intelligence
03
Plaid
Bank API Integration
Equifax
Credit Score API
4
Dev Phases Delivered
Live
Production Platform
🏦

Platform Features

  • Plaid-connected US bank accounts in real time
  • Full transaction history with filtering, sorting & export
  • Credit card balances, APR, and payment detail view
  • Equifax credit score with breakdown by component
  • Credit utilisation, account age, and mix analysis
  • Smart alerts for balance changes and anomalies
  • Financial summary reports & Plaid connection manager
  • Admin dashboard for managing all client accounts
🚀

How We Delivered It

Phase 1 · Jul 2024
Plaid API go-live, bank account connections, core dashboard
Phase 2a · Aug 2024
Responsive interface, translations (EN/DE), My Documents
Phase 2b · Sep 2024
Equifax credit score integration, reporting module
Phase 2c · Oct 2024
Smart alerts (credit, balance, transaction anomaly detection)
Salsam Consulting · AI Market Intelligence

AI-Powered Market Analysis
Delivered at Consulting Scale

Salsam Consulting engaged us to build an AI-driven research and analysis pipeline that could deliver enterprise-grade strategic intelligence for their clients — fast. Across multiple engagements, we produced SWOT analyses, financial models, go-to-market strategies, regional expansion plans, and management frameworks that would typically require weeks of analyst time.

Market Analysis AI Research Strategy Consulting
04
10+
Deliverables Per Client
~80%
Time Saved vs Traditional
Multi-quarter
Ongoing Engagements
B2B
SME & Mid-Market Focus
🔍

Strategic Analysis

  • Full SWOT analysis with competitive landscape mapping
  • Core objectives and multi-year strategic roadmap
  • 5-year financial forecasting model (revenue & costs)
  • Customer segmentation and diversification strategy
  • KPI dashboard design for real-time performance tracking
📣

Go-to-Market & Campaigns

  • B2B outreach strategy targeting sustainable construction sector
  • Regional expansion campaign plan for Eastern European markets
  • LinkedIn & Instagram campaign briefs with editorial calendars
  • SEO strategy and website traffic growth playbook
  • Trade show and industry partnership recommendations
🎯

Operations & Coaching

  • Budget automation software integration plan
  • Role-based permissions system implementation guide
  • Anonymous employee survey design and results analysis
  • Executive management coaching curriculum (10 modules)
  • Monthly strategy meeting framework for leadership teams
⚙️

How the AI Pipeline Worked

We built a repeatable research and writing workflow powered by AI that Salsam could run for each new client engagement. The process combined structured data collection, AI-generated first drafts, and expert refinement — producing polished, client-ready documents in a fraction of the usual time.

  • Client intake → AI-structured research brief generated automatically
  • Market data ingested and analysed for patterns, gaps, and opportunities
  • SWOT, financial model, and strategy documents drafted in parallel
  • Each deliverable tailored to client industry, region, and business stage
  • Final review cycle reduced from weeks to days
📈

Sample Outcomes (Anonymised)

Sustainable Manufacturing Client
12% revenue growth within 6 months of strategic realignment. New Eastern European market campaign launched with €25k budget across print, digital, and outdoor.
B2B Services Client
Full brand and go-to-market strategy delivered across Q1–Q3. LinkedIn employer branding campaign and bonus scheme framework implemented.
Management Coaching Programme
10-module executive coaching curriculum built and delivered. Covered leadership, change management, decision-making, and team dynamics.
Process Optimisation Client
Budget automation system integrated. KPI tracking dashboard live. Risk management framework and project management training delivered.
Simple Vacation Homes · Revenue Intelligence

AI-Powered Price
Optimization Engine

Simple Vacation Homes managed multiple short-term rental properties across Cape Coral and Fort Myers, but was leaving revenue on the table by relying on static pricing. We built a fully automated AI pricing engine that monitors competitor rates, local demand signals, and seasonal patterns — and recommends optimal nightly prices in real time.

AI Automation Revenue Optimisation Short-Term Rentals
05
8+
Properties Tracked
Daily
Automated Updates
AI-Powered
Competitor Monitoring
Low Cost
Build & Maintenance
📊

How the Engine Works

  • Scrapes live competitor pricing across Airbnb, VRBO, and Booking.com daily
  • Tracks local occupancy rates and demand indicators for Cape Coral / Fort Myers
  • Identifies seasonal demand windows, events, and holiday uplift opportunities
  • AI model computes optimal base rate and dynamic surge recommendations
  • Outputs a clean pricing dashboard with per-property recommended rates
  • Flags underpriced nights and high-demand gaps automatically
⚙️

Tech Stack & Approach

Data Collection Layer
Automated scrapers pull daily competitor rates, availability windows, and listing metadata across all major platforms
AI Analysis Layer
Machine learning model trained on historical booking data, seasonality, and local market trends to predict optimal price points
Recommendations Output
Daily price sheet with property-level recommendations, demand alerts, and revenue opportunity flags delivered automatically
Built at Minimal Cost
Entire pipeline built using AI-assisted development — a fraction of what traditional software agencies would charge
Simple Vacation Homes · Brand & Growth

Full Social Media
Campaign & Strategy

Simple Vacation Homes had beautiful properties but no consistent social presence to attract direct bookings and build brand trust. We developed and executed a complete social media strategy — from brand voice and content pillars to channel setup, post templates, scheduling systems, and paid ad campaigns.

Social Media Strategy Content Creation Paid Ads
06
3
Channels Activated
Full
Brand Strategy
AI-Assisted
Content Production
Paid + Organic
Growth Approach
🎯

What We Built & Delivered

  • Brand voice guide, content pillars, and visual identity for social
  • Full account setup on Instagram, Facebook, and Google Business
  • AI-assisted content templates for property showcases, tips, and promos
  • Monthly content calendar with scheduled posts and caption bank
  • Paid ad campaigns targeting snowbirds, vacationers, and Florida tourists
  • Audience segmentation and retargeting setup for warm leads
  • Performance tracking dashboard with engagement and reach metrics
📅

Campaign Rollout

Phase 1 · Strategy & Setup
Competitor audit, brand positioning, channel setup, content pillar definition, and template creation
Phase 2 · Content & Organic Growth
AI-generated content pipeline live. Regular posting cadence established. Community engagement and property storytelling underway
Phase 3 · Paid Campaigns
Facebook and Instagram ad campaigns launched targeting US domestic travellers and seasonal renters in high-demand windows
Phase 4 · Optimise & Scale
A/B testing on creatives and audiences. Best-performing content repurposed. Retargeting sequences set up for website visitors
Simple Vacation Homes · Guest Retention

Automated Guest
Newsletter System

Repeat guests and warm leads are the most valuable audience for any rental business — but Simple Vacation Homes had no system to stay in touch with them. We designed and automated a fully branded email newsletter that goes out on autopilot: delivering local tips, seasonal offers, and property highlights to keep the brand top of mind between bookings.

Email Automation Guest Retention AI Content
07
100%
Automated Send
Free
To Subscribers
AI-Written
Content Pipeline
Monthly
Consistent Cadence
✉️

What the System Includes

  • Branded newsletter template matching Simple Vacation Homes identity
  • AI-generated content for each edition: local tips, travel highlights, seasonal deals
  • Automated subscriber list management and segmentation
  • Welcome sequence for new sign-ups introducing the brand and properties
  • Seasonal campaign modules (snowbird season, summer offers, holiday specials)
  • Click tracking and open-rate reporting per edition
  • Fully free to subscribers — used as a direct booking incentive and loyalty tool
🔄

How Automation Works

Content Generation
AI drafts each newsletter edition based on the month, current promotions, and local Cape Coral / Fort Myers events and tips
Review & Approve
Owner reviews AI draft in minutes, makes any edits, and approves — no writing or design work required from the team
Automated Delivery
Platform sends to full subscriber list automatically at the scheduled time, with personalised subject lines and tracking enabled
Ongoing Growth
Sign-up forms embedded on website and social channels continuously grow the list with warm leads and past guests
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